In the fast-paced world of social media, geolocation technology isn’t all that new, however a recent Forrester study shows that - though awareness is increasing - consumers are slow to adopt the use of this technology compared with other social media technologies and platforms. According to the Forrester study, only 6% of consumers in 2011 use geolocation services (up frRead More....

Yesterday, we learned that Steve Jobs, the man behind Apple and the iProducts that changed the world, had passed away. Here at the office, the news was broken by a single, startling Tweet. Then, within minutes, the entire Twitterverse was flooded with comments of his passing and praise for his lifelong accomplishments. He was labeled a genius, a legend, a visionary. Inspirational quotes by Jobs also began circulating: “Have the courage to follow your heart.” and “Because the people who thiRead More....

In support of Breast Cancer Awareness month, and in loving memory of a dear friend who passed away on 9/23/11 of breast cancer, we have pinked-out our logo on Facebook and Twitter for the month of October. The color pink, and particularly the pink ribbon, have become international symbols of brRead More....

It is our pleasure to welcome Mollie Ruiz-Hopper as today’s guest blogger. You may know Mollie from her lifestyle, fashion and dating blog, Mollie in Seattle. Launched in 2010, Mollie has quickly grown her personal brand around the site, which now sees around 400 hits per day. Today, Mollie will share with us how she uses Twitter to successfully build and promote her personal brand. Thanks Mollie!

How to Advance Your Read More....

Brand Situation: PEMCO was delivered a tactical plan by a well-established social media consulting firm, recommending a more conversational and friendly tone in PEMCO’s tweets. Initial analysis determined that tweets in 2010 expressed a less friendly and conversational tone compared with 2009. PEMCO engaged with Nology Media to improve their content tone. Objective: Nology Media would devise and execute a program to increase friendly and conversational Read More....

When I tell people that my dog, Sophie, aka @GimmeADogTweet, tweets, I get one of two reactions. Either, they ask for her Twitter handle, or they look at me like I’m nuts. Looking back, I can’t remember why I decided to tweet for my dog, but I’m glad I did. Like humans, dogs have opinions, thoughts, trials and tribulations. Their owners are just giving them a voice. In fact, Sophie has made quite a few friends through TwRead More....

TweetStats is one of my favorite third-party applications that gathers statistics for any public Twitter account. It presents data in the form of pretty, easy to read graphs based on a number of different metrics, including:

• Tweets per month
• Tweet density
• Time of Day
• Day of week

The app also tracks which users you mention the most, and which users’ content is witty enough (or that you think is special enough) to warrant a rRead More....

Seattle’s beloved Safeco Field just got a little bit cooler thanks to Kevin Zelko. He’s probably already better known to Mariners fans by his Twitter alias: @MsBeerVendor. That’s right. He’s a beer vendor who takes your orders via Twitter. It’s a simple concept, but how’s it panning out? In a stadium capable of seating 47,000 plus, delivering beer to the tweeting masses at Safeco seems like a daunting task. For now, Read More....

A big congratulations to our friends over at Zooppa as they celebrate the growth of their worldwide creative community, now over 100,000 members strong! To celebrate this huge milestone, they are giving away a Samsung Galaxy Tab to one of their Twitter followers! All you have to do is tweet this message: “RT @ZoopRead More....

Brotherton Cadillac's Race for a Ride has come to a close and we would like to thank everyone who joined us in support of five amazing nonprofits: The Arthritis Foundation, Fred Hutchinson Cancer Research Center, The Moyer Foundation, Read More....