Consumers today have more power than ever, right at their fingertips. Anybody can be a brand advocate, review a product or have a say in what gets played. One local radio station is doing an exceptional job at incorporating social media into its Read More....

While the Seattle Mariners have struggled on the field this season, they are enjoying success in another way - through their social media efforts. Many seats may be empty in Safeco Field, but there’s no shortage of Facebook fans and Twitter followers for the Mariners, myself included. The Mariners use Twitter in a much more effective and interactive way than many of their MLB opponents. Most teams use Twitter as nothing more than an extension of their website - streaming articles with littlRead More....

A couple of months ago, my wife arranged a three night stay at the Four Seasons in San Francisco. We’d never stayed at this particular property before. One night in March, I arrived home and my wife informed me that she’d booked the hotel for the last week of the month. Excited about the trip and the hotel, I tweeted about it. A day or so later, I received a tweet back from @FSSanFrancisco, the Twitter handle for the property,Read More....