While the Seattle Mariners have struggled on the field this season, they are enjoying success in another way - through their social media efforts. Many seats may be empty in Safeco Field, but there’s no shortage of Facebook fans and Twitter followers for the Mariners, myself included. The Mariners use Twitter in a much more effective and interactive way than many of their MLB opponents. Most teams use Twitter as nothing more than an extension of their website - streaming articles with littlRead More....