Foursquare, the extremely popular location-based game, recently updated two sections of their website, Read More....

Location based services are at the forefront of social technology. Applications like foursquare allow users to share and network with people in their immediate geographical area. Brands are finding these services extremely valuable; marketing efforts can be highly targeted to users. Rewards offered through through these types of services are driving customer loyalty and increasing repeat business. Read More....

Location-based service foursquare has already proven a great driver of customer loyalty by rewarding users who check-in frequently at businesses in their area. Now, the service has launched a new feature that engenders the brand-consumer dialogue in a powerful way. The Location Layers feature allows businesses to provide tips at locations that exemplify their brand or provide value to their customers. Users can opt in to the feature and select which brands they want to receive tips from, allRead More....

Foursquare, the location based service that enables users to check-in and share locations with their friends, is growing at an amazing pace. The company markets itself as a game where participants earn points and badges based on location and frequency of their check-ins. The platform, with upwards of 1.7 million users, is growing by 100,000 users every week. With Read More....

This week, high end accessory brand Jimmy Choo announced an exciting new social media campaign to promote their exciting new line of trainers. For the first time, Jimmy Choo will be bringing their social media efforts out of the cloud and back to earth...to London, to be specific.
Jimmy Choo is teaming up with Foursquare for the London promotional effortRead More....