In an era when every marketing dollar matters, social brand building takes careful planning, consistent execution, and measurable results. Whether your brand requires ongoing social media and public relations program management, or development of a short-term social communications program, Nology Media is ready to be your partner and social media voice.
Content [and Context] is King.
The key to measurable results in social media is consistent, fresh content, and rapid engagement with influencers and the media. However, while most brands understand the importance of a social media component in their overall marketing strategy, few have the time or resources to manage the content creation and interaction demands full time. Nology Media is the outsourced Social Media Department for a rapidly growing base of brands who demand measurable results. Our Community Management and Research team develops engaging content for publishing across the social landscape, while your internal marketing and PR departments focus on existing programs and strategy. We publish to social platforms 24 hours a day, 7 days a week, interacting, responding and engaging with audiences and influencers. Most importantly, we tie the results of our efforts to pre-established business goals set by our clients.
Put “Fire, Ready, Aim” in the Correct Order.
Social media platforms are merely that – platforms. The output of platforms must be measured, audited, and analyzed to give them context and meaning. We commence all social programs and campaigns with a thorough analysis of the entire online conversational landscape of our clients brand, industry and competitors, using state-of-the-art listening platforms and data analysis tools. The results of our research identify ‘true’ influencers, segment audiences, and expose competitor weakness. We convert the data presented within our reporting – such as ‘share of voice’, ‘reach’, and ‘comparative sentiment’ – into actionable content that builds meaningful relationships between brands and their audiences.
‘Check In’ has become new ‘Check Out’.
The sheer numbers of participants in social networks are driving new ways to target, segment, and interact with audiences. In addition, location-based technology creates new opportunities to add location context to the social media efforts of a brand. Nology Media develops social network advertising campaigns, including media buying and reporting, as well as the creation of browser-based and smart phone location-based marketing programs, integrated seamlessly into your existing marketing and advertising strategy. Finally, Nology Media works with and shapes data output from the most popular social network Application Program Interface (API) to develop custom campaigns that build insight, awareness, and lasting brand loyalty.
Want to learn more? Connect with us today.
