There has been a lot of discussion recently around the pros and cons of outsourcing your social media management to an agency. Today, there was a great post on the Community Roundtable blog addressing the issue - and we thought we’d weigh in ourselves here. Plenty of brands manage their own social communities in house. Read More....

We’re excited to attend the IN-NW Conference presented by the Greater Seattle Chamber of Commerce and 206Inc. If you’re in the world of social media, marketing, public relations, advertising, small business or consulting, then this is something you won't want to miss. The all day evenRead More....

UPDATE:

As of Friday, January 20, Congress has shelved SOPA and PIPA indefinitely - in part due to the public outcry surrounding the bills. CNN Money has the full story. Many websites have entered a black out today in protest of the Stop Online Piracy Act (SOPA) and its sibling, the Read More....

By simply logging onto Facebook on a morning like this, the news feed is filled with dozens of photos of various snow scenes across the Seattle area - whether it’s a completely snowed in car (I think it’s a car?) or a light dusting of snow on a lawn with the caption “I hope it sticks!” As Seattle braces for “Snowmageddon” 2012, it’Read More....

In the fast-paced world of social media, geolocation technology isn’t all that new, however a recent Forrester study shows that - though awareness is increasing - consumers are slow to adopt the use of this technology compared with other social media technologies and platforms. According to the Forrester study, only 6% of consumers in 2011 use geolocation services (up frRead More....

by Leigh Fatzinger Today, I had the opportunity to speak to a number of broadband service providers and broadband adoption advocates at a conference in Raleigh, North Carolina. The title of my talk was simple: Social Media Applications, Adoption and Use. I came into the session with a preconceived notion about something most of us take for granted: seamless access to broadband services at both home and the office that enable and drive everything I was about to share in my talk. Read More....

Yesterday, we learned that Steve Jobs, the man behind Apple and the iProducts that changed the world, had passed away. Here at the office, the news was broken by a single, startling Tweet. Then, within minutes, the entire Twitterverse was flooded with comments of his passing and praise for his lifelong accomplishments. He was labeled a genius, a legend, a visionary. Inspirational quotes by Jobs also began circulating: “Have the courage to follow your heart.” and “Because the people who thiRead More....

In support of Breast Cancer Awareness month, and in loving memory of a dear friend who passed away on 9/23/11 of breast cancer, we have pinked-out our logo on Facebook and Twitter for the month of October. The color pink, and particularly the pink ribbon, have become international symbols of brRead More....

It is our pleasure to welcome Mollie Ruiz-Hopper as today’s guest blogger. You may know Mollie from her lifestyle, fashion and dating blog, Mollie in Seattle. Launched in 2010, Mollie has quickly grown her personal brand around the site, which now sees around 400 hits per day. Today, Mollie will share with us how she uses Twitter to successfully build and promote her personal brand. Thanks Mollie!

How to Advance Your Read More....

When I tell people that my dog, Sophie, aka @GimmeADogTweet, tweets, I get one of two reactions. Either, they ask for her Twitter handle, or they look at me like I’m nuts. Looking back, I can’t remember why I decided to tweet for my dog, but I’m glad I did. Like humans, dogs have opinions, thoughts, trials and tribulations. Their owners are just giving them a voice. In fact, Sophie has made quite a few friends through TwRead More....