by Megan Montplaisir Growing up, did your mom ever tell you there is no such thing as a free lunch? Well, as an Economics major, I can confidently confirm that statement...sorry for the disappointment. I always giggle to myself when people say that social media is free, because it's not. Yes the social channels are open and free for anyone to use them, but the time that goes into the content curation, creation, publishing and audience engagement comes at a cost. Whether it is the priRead More....

In the fast-paced world of social media, geolocation technology isn’t all that new, however a recent Forrester study shows that - though awareness is increasing - consumers are slow to adopt the use of this technology compared with other social media technologies and platforms. According to the Forrester study, only 6% of consumers in 2011 use geolocation services (up frRead More....

Google+ Pages is now open for business(es)! Launched today, but rolling out to the public within the next two days, Google+ will finally allow brands to participate in the growing social network by creating their own Pages. “So far Google+ has focused on connecting people with other people,” Google SVP of Social Vic Gundotra said in a blog post. “But we want to make sure you caRead More....

It is our pleasure to welcome Mollie Ruiz-Hopper as today’s guest blogger. You may know Mollie from her lifestyle, fashion and dating blog, Mollie in Seattle. Launched in 2010, Mollie has quickly grown her personal brand around the site, which now sees around 400 hits per day. Today, Mollie will share with us how she uses Twitter to successfully build and promote her personal brand. Thanks Mollie!

How to Advance Your Read More....

When I tell people that my dog, Sophie, aka @GimmeADogTweet, tweets, I get one of two reactions. Either, they ask for her Twitter handle, or they look at me like I’m nuts. Looking back, I can’t remember why I decided to tweet for my dog, but I’m glad I did. Like humans, dogs have opinions, thoughts, trials and tribulations. Their owners are just giving them a voice. In fact, Sophie has made quite a few friends through TwRead More....

TweetStats is one of my favorite third-party applications that gathers statistics for any public Twitter account. It presents data in the form of pretty, easy to read graphs based on a number of different metrics, including:

• Tweets per month
• Tweet density
• Time of Day
• Day of week

The app also tracks which users you mention the most, and which users’ content is witty enough (or that you think is special enough) to warrant a rRead More....

March. Madness. Those two words go together like peanut butter and jelly. If you and your coworkers, family, classmates or friends have have started a bracket pool for the tournament, get ready to use social media to your full advantage. According to the social buzz - and there is a lot of buzz - Duke will take the tournament. Ad Age completed a tournament bracket based Read More....

We're excited to be part of an upcoming seminar for Senior Executives, presented by Seattle Business Magazine, all about the power of LinkedIn. As with any investment of your valuable time, yoRead More....