Archive for the ‘Mobile Technology’ Category

Check-in This Out: Are Marketers Missing an Opportunity?

Wednesday, December 14th, 2011
In the fast-paced world of social media, geolocation technology isn’t all that new, however a recent Forrester study shows that - though awareness is increasing - consumers are slow to adopt the use of this technology compared with other social media technologies and platforms. According to the Forrester study, only 6% of consumers in 2011 use geolocation services (up frRead More....

Nology Media Press: Business 2 Community

Tuesday, November 1st, 2011
Nology Media Director of Social Media, Megan Montplaisir was featured in an article on Business 2 Community titled: "The Future of Social Media: 38 Experts Share Their Predictions For 2012"
Nology Media Director of Social Media, Megan Montplaisir shares her predictions for 2012. Social media will be more influential in how consuRead More....

Social Media, Broadband and Small Communities

Tuesday, October 18th, 2011
by Leigh Fatzinger Today, I had the opportunity to speak to a number of broadband service providers and broadband adoption advocates at a conference in Raleigh, North Carolina. The title of my talk was simple: Social Media Applications, Adoption and Use. I came into the session with a preconceived notion about something most of us take for granted: seamless access to broadband services at both home and the office that enable and drive everything I was about to share in my talk. Read More....

Nology Media Press: King 5

Thursday, October 6th, 2011
Nology Media CEO Leigh Fatzinger was interviewed for King 5 segment titled: "Western Washington remembers Steve Jobs." Read More....

In Memorium  : Steve Jobs

Thursday, October 6th, 2011
Yesterday, we learned that Steve Jobs, the man behind Apple and the iProducts that changed the world, had passed away. Here at the office, the news was broken by a single, startling Tweet. Then, within minutes, the entire Twitterverse was flooded with comments of his passing and praise for his lifelong accomplishments. He was labeled a genius, a legend, a visionary. Inspirational quotes by Jobs also began circulating: “Have the courage to follow your heart.” and “Because the people who thiRead More....

#AmazonFail: Adaptability In a Social Media Age

Saturday, April 23rd, 2011
What is a social media agency to do when the server crashes that hosts many of the most popular social media platforms and applications out there? Nology Media had to face this question head on yesterday with the crash of Amazon’s EC2 web hosting service that brought down Cotweet, Hootsuite, Foursquare, Reddit and more. Nology Media utilizes many of these tools on a daily basis, so you could say the “Crash of 2011” made for an interesting 24 hours in our world. Like many of our peers, wRead More....

A New Deal: Facebook Launches Location-Based Promotions Feature

Wednesday, November 3rd, 2010
Starting today, when you check in to your favorite local business using Facebook Places, you could be rewarded with some great discounts. With the popularity of social couponing on the rise, it is no surprise that Facebook integrated this functionality into its platform with Facebook Deals. Some major brands have already signed on with Facebook to promote the launch of Deals. Gap, for one, is giving away a free Read More....

They Get It: 103.7 The Mountain

Wednesday, September 29th, 2010
Consumers today have more power than ever, right at their fingertips. Anybody can be a brand advocate, review a product or have a say in what gets played. One local radio station is doing an exceptional job at incorporating social media into its Read More....

Facebook Places: Is it the Wave of the Future?

Thursday, August 26th, 2010
Last week, Facebook rolled out their much anticipated new feature, Places. Facebook Places allows users to check-in to locations like restaurants, bars, shops and businesses directly from Facebook’s mobile application for iPhone or via the web. Businesses claim their “Place” and can sync it with their existing Facebook Fan Page to add yet another dimension to a user’s experience. Will Facebook Places catch on with users and benefit businesses? How will it fit in to the arsenal of exiRead More....

New Location Based Service Miso Redefines the Word “Location”

Thursday, July 29th, 2010
Location based services are at the forefront of social technology. Applications like foursquare allow users to share and network with people in their immediate geographical area. Brands are finding these services extremely valuable; marketing efforts can be highly targeted to users. Rewards offered through through these types of services are driving customer loyalty and increasing repeat business. Read More....