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Facebook Places: Is it the Wave of the Future?

Last week, Facebook rolled out their much anticipated new feature, Places. Facebook Places allows users to check-in to locations like restaurants, bars, shops and businesses directly from Facebook’s mobile application for iPhone or via the web. Businesses claim their “Place” and can sync it with their existing Facebook Fan Page to add yet another dimension [...]

Foursquare Publishes Updated FAQ and Privacy Policy

Foursquare, the extremely popular location-based game, recently updated two sections of their website, Privacy 101 and their Privacy Policy. We recommend users review these policies to understand and protect the information they are sharing. We also recommend businesses understand these policies, as it affects how the platform can be used to establish better relationships with [...]

Obooma: I Felt It | The Speed and Power of Social Communications

President Barack Obama visited Seattle on Augst 17, 2010. At approximately 1:38pm two F15 fighter jets were scrambled out of Portland to intercept a seaplane that inadvertently violated the secured airspace over downtown as it landed on Lake Washington. These F15s caused sonic booms that were heard not just in downtown Seattle, but all over [...]

They Get It: The Seattle Mariners

While the Seattle Mariners have struggled on the field this season, they are enjoying success in another way – through their social media efforts. Many seats may be empty in Safeco Field, but there’s no shortage of Facebook fans and Twitter followers for the Mariners, myself included. The Mariners use Twitter in a much more [...]

Brotherton Cadillac Supports The Boeing Classic Golf Tournament

The Boeing Classic, an official PGA Tour event, kicks off August 23rd at TPC Snoqualmie Ridge. Cadillac is proud to have been selected as the official car of this tournament, and 100 Cadilacs for the event are provided by Brotherton Cadillac, the Puget Sound’s premier Cadillac, Buick, GMC dealership. Golf legends like Mark O’Meara, Fred [...]

New Location Based Service Miso Redefines the Word “Location”

Location based services are at the forefront of social technology. Applications like foursquare allow users to share and network with people in their immediate geographical area. Brands are finding these services extremely valuable; marketing efforts can be highly targeted to users. Rewards offered through through these types of services are driving customer loyalty and increasing [...]

Explore the Value of Pre-Curated Content Sharing With YouTube’s New Educational Playlist Series

Last week, YouTube announced a new series of channel playlists featuring educational videos themed around specific academic subjects. The series targets students on summer vacation who wish to have an outlet for continued learning outside of the classroom – but clearly these videos can bring value to anyone with interest in the subject at hand. [...]

Is Your Brand’s Social Media Strategy on the Front or Back Porch?

Residential architecture in many areas of the country was once dominated by homes with large front porches. They were more than just a home feature, they were a fixture – an intermediary between the inside of a home and the rest of the world. The front porch served many purposes, one of them being an [...]

July 25th, 2010 by Leigh Fatzinger Posted in Social Media at Work, Ticker

The Early Bird Gets the Worm

Twitter recognizes the benefits it contributes both to businesses and consumers when it comes to sharing deals. So much, in fact, that they have partnered with Groupon and Gilt as well as advertisers and created a specific twitter handle, @earlybird, to share deals, sneak peaks, and events of major brands. @earlybird will promote deals that [...]

They Get It: Four Seasons Hotels and Resorts

A couple of months ago, my wife arranged a three night stay at the Four Seasons in San Francisco. We’d never stayed at this particular property before. One night in March, I arrived home and my wife informed me that she’d booked the hotel for the last week of the month. Excited about the trip [...]