Google+ Pages is now open for business(es)! Launched today, but rolling out to the public within the next two days, Google+ will finally allow brands to participate in the growing social network by creating their own Pages.

“So far Google+ has focused on connecting people with other people,” Google SVP of Social Vic Gundotra said in a blog post. “But we want to make sure you can build relationships with all the things you care about—from local businesses to global brands—so today we’re rolling out Google+ Pages worldwide.”

We look forward to exploring how brands will be able to creatively use Google+ features like Hangout, their multi-user video chat functionality. Since f8, we’ve seen Facebook shifting the focus slightly toward a more multi-media experience for users. We see this as a growing trend across the web, so it would make sense that brands will work to deliver a rich user experience through their Google+ Pages as well.

A few ways Google+ Pages differ from Facebook Pages include the ability to change the name of the Page (which is a permanent decision on Facebook Pages), and that businesses can also have multiple Google+ Pages at a time to distinguish between say, particular products or specific brand-related events (which Facebook discourages.)

What do you guys think? Will you be using Google+ to expand your brand’s social media presence? Will you use Google+ to connect with brands the same way you do on Facebook?

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