Nology Media Director of Social Media, Megan Montplaisir was featured in an article on Business 2 Community titled: “The Future of Social Media: 38 Experts Share Their Predictions For 2012”

Nology Media Director of Social Media, Megan Montplaisir shares her predictions for 2012.
Social media will be more influential in how consumers make decisions. The impact of Facebook Open Graph and how brands can more specifically target their audience via social media will be more evident in 2012.

There will continue to be a heavy emphasis on blogs and bloggers as people of influence especially regarding geo-targeted news. On a national level, AOL is addressing this trend with Patch; on a more local level, the West Seattle blog, http://westseattleblog.com/ is where you go to get news versus KING 5 TV.

The merging of offline with online (and vice versa) will continue – trade shows and conferences being live-streamed, in-person trainings being webcast and tweet-ups instead of meetings.

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